Non solo insalata – Naming, branding, gadgets and shooting.
Naming, Brand, Corporate identity and Gadgets for a Natural & Bio Fast Food.
The main concept is based on the idea of an alternative and healthy fast food: fresh food is the key. “Non solo insalata” means “Not just salad”, I chose this naming in order to let the customer know that products range from salads to different kinds of fresh and healthy food: sandwiches, vegetarian and vegetable dishes like soups, paninis, etc. I took the photos myself too, and I also made two ads, each one with its respective slogan.
“Stay light, eat healthy”